• prize contests;
• enrolment to the “communities” of users, promoted on Lavazza web sites;
• market and marketing analysis (subject to consent);
• data processing for statistical purposes (subject to consent);
• mailing of Lavazza advertising materials, newsletter, other promotional and commercial communication initiatives, also by e-mail, by mobile or by Mms (Multimedia Messaging Service) or SMS (Short Message Service) (subject to consent);
• contractual and commercial relationship;
• any other purposes, the person concerned, whose data refer to, has given his consent to.

2)   Use of Data Processing and Conservation
Your data will be handled using appropriate tools and instruments to protect the security and privacy of personal data and access will be either manual or using electronic or automated memory means.  Handling of personal data will include all operations as indicated by law, and necessary to the treatment of personal data, including communication to parties, as mentioned in paragraph 4.

Some details may be subject to transmission via telecommunications networks, either using a local protected network or via the internet. With regard to the latter the data will be subject to the standard security measures assured by the net.
Personal data will be handled by our personnel staff and/or employees of other leading companies, who are authorised by Lavazza and qualified to undertake such tasks and are operating in line with the law.

3)    Provision of Personal Data
Submission of personal data is facultative.  Nevertheless it can be necessary for the attainment of the above mentioned purposes (prize contests management; opening of contractual and commercial relationship; etc.). In such case, without the provision of compulsory data, the pursuit of the above mentioned purposes will not be possible.

4)    Communicating Personal Data
Personal data will not be communicated or released to third parties, with the exception of communication to companies in the Lavazza Group, as well as to other leading companies, which are authorised by Lavazza to the pursuit of purposes as indicated in paragraph 1.

5)    Holder of Details
The official holder of the personal details is LUIGI LAVAZZA S.p.A., legal HQ - Corso Novara n. 59 in Turin in the person of pro-tempore legal representative.

6)   Rights of the Interested Party
You are entitled to exercise your rights in relation to use of your personal data pursuant to Art. 7 of the Legislative Decree No. 196/2003, the full text of which is reproduced below.

Art. 7 ((Right of access to personal data and other rights)

1. The person concerned has the right to obtain confirmation of whether personal data concerning him or her exists or not — even though it may not have been recorded yet — and to have it communicated to him or her in an understandable form.
2. The person concerned is entitled to obtain information about:
a. the origin of his/her personal data;
b. the purposes and methods of its processing;
c. the logics applied in the event of processing being carried out using electronic instruments;
d. the identification details of the owner, of those responsible and the appointed representative as per Art. 5, Paragraph 2;
e. the people or categories of people to whom the data may be distributed or who may become aware of it in their capacity of designated representatives in any area of the country, officers or appointees.
3. The person concerned is entitled to obtain:
a. updates, corrections or, where interested therein, additions to the data;
b. the erasure, blocking, or transformation into an anonymous form of data which has been processed unlawfully, including data which does not need to be kept for the purposes for which it was collected or subsequently processed;
c. a declaration that the operations referred to in letters a) and b) above have been made known, even with regards to their content, to those people to whom the data has been communicated or distributed, except in the case where compliance with this is found to be impossible or involves the use of means that are manifestly out of proportion compared to the right being safeguarded.
4. The person concerned has the right to object, entirely or in part:
a. for legitimate reasons, the processing of personal data regarding him/her, even if it may be relevant to the aims of the data collection;
the processing of personal data regarding him/her for the purposes of sending publicity or direct sales material or for carrying out market research or commercial communications.

For further information regarding personal data treatment, request of access, of changes or cancellation, or for opposition of their use, please contact:

LUIGI LAVAZZA S.p.A. (Lavazza Customer Service)
VAT number IT00470550013
C.so Novara, 59 – 10154 Turin Italy
Tel. +39 011 2408400
Fax + 39 011 2398333
e-mail: info@lavazza.it