OUTDOOR CAMPAIGN
By using fine-art photography, the main thrust of Lavazza's outdoor campaign is to ensure a presence in public places which have a high volume of pedestrian traffic. Such locations include airports, mainline and underground railway stations, with the aim of making an impact and spreading brand awareness worldwide.
Lavazza's giant posters can be found not only in the streets of Europe's largest cities, but
also in major airports, welcoming (or bidding farewell) to millions of passengers every year.
Presence is in most important airports including Milan, Rome, Turin, Venice, London,
Frankfurt, Paris, Vienna, Amsterdam, Zürich, Brussels, Barcelona, Athens, Warsaw, Bucharest and
Moscow.
Wien - Breitenfurterstrasse
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