A life without beauty is second-rate and static. With this in mind, the Lavazza family first contacted some of Italy’s greatest creative talents, such as Armando Testa, Marco Zanuso and Pininfarina, then the new generation of multi-talented designers – Claudio Caramel, Karim Azzabi and Matteo Thun, followed by the successful partnership with the “sacred monster” of food design – Ferran Adrià.
