Lavazza, a world leader in the coffee market, has taken yet another key step in its growth strategy in India. Following its acquisition of Barista Coffee Company Limited and Fresh & Honest Café Limited in 2007.

At the end of January, Lavazza has laid the foundation stone for its new production plant in India that will be built in the industrial district of Sri City, in Tada region in the state of Andhra Pradesh. The complex will permit modular coverage of the growing demand for coffee on the Indian market and in the Asia-Pacific region. The project was presented to the Indian press by Mr. Giuseppe Lavazza, Vice President and Mr. Marco Lavazza, Development & Acquisitions Manager of the Lavazza Group, who illustrated the company’s development strategies and examined the history of success that has accompanied the company over the last 115 years.

Mr. Giuseppe Lavazza, Vice President of the Lavazza Group said, “Building a new hi-tech, high-capacity production facility in India to guarantee excellent standards of quality means committing ourselves to continue the concrete efforts made in this country for the last four years. Our intention and dream is to make India our second largest market of reference following Italy. And, I have no doubt that this ambitious objective will become reality by combining the know-how, history and values of our company with the excellent professional skills we have found here in India and, of course, by offering consumers the authentic Italian espresso experience, which we expect to become a way of life and a passion for a significant sector of the Asian population. I would like to add that, in terms of procurement, as much as possible the plant will use the excellent local material that is available, which also offers good value for money”.

Speaking about the India strategy, Mr. Marco Lavazza, Development and Acquisitions Manager of the Lavazza Group said, “Our presence in India will be long-term, and is aimed towards broader internationalization of our Group and the objective of being the leader in the espresso coffee sector.”

“The plant will be constructed with the highest building standards and guaranteed by quality certifications with a clear focus on innovation, environment and quality of life in the workplace”, he added.