Dek
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Dek
Roasting tostatura
Medium
Organoleptic outline
Flavour
Body
Intensity

Smooth, aromatic and delicate
Coffee blend with exceptional fragrance, smooth and fully-rounded. Perfect aroma and body, thanks to the natural decaffeination process.
DALLA TAZZINA ALLA CUCINA

COFFEE

A BEAN AT THE CENTRE OF ALL

Coffee is naturally at the centre of Lavazza’s universe.
GUARDA GLI ULTIMI SPOT LAVAZZA

TV ADVERTISING

LAVAZZA, THE ITALIAN PUBLIC AND TV

Lavazza advertising chose the TV route almost immediately.
Tierra

THE ¡TIERRA! PROJECT

SUSTAINABILITY AND EXCELLENCE

¡Tierra! was Lavazza's first independent CSR project.