An exclusive preview of an innovative coffee system at Venditalia 2012: the new capsule system Firma has made its entrance into the world of coffee breaks, bringing all the quality of Lavazza's authentic Italian espresso into the office. Design, Efficiency, Elegance, Quality, Modernity and Tradition: these are the qualities of Lavazza's new system that brings top quality Italian-style espresso into the office.
- quality, guaranteed by a leading Italian company, active in the coffee industry for more than 115 years and which introduced the whole world to the excellence of real Italian espresso;
- innovation, thanks to the patented technology developed by Lavazza's R&D centre, now used in the office sector for the first time: the coffee in the Firma capsule is dosed and tamped just like a barista would do. The pressure inside the capsule is lower than the external pressure;
- design, thanks to the eye-catching style developed in partnership with Pininfarina, who have given their unmistakable stamp to the design of Lavazza's new Firma machines: a striking yet sinuous design to enhance a top quality Italian product.