Lavazza, the official coffee of “Esperienza Italia 150”, chose to be the main sponsor of the exhibition entitled “Leonardo. The Genius, the Myth.”, which will be held from 17 November 2011 to 29 January 2012 at Juvarra Stables of the Reggia di Venaria, as a tribute to the greatest Italian of all time.
“Lavazza has chosen to support this exhibition dedicated to Leonardo, who has been admired and studied in every corner of the globe, and is universally recognised as one of the greatest minds who has ever lived”. Giuseppe Lavazza, Vice President of the Lavazza Group, comments, “Contributing to the staging of the exhibition in Turin was another opportunity for Lavazza to give voice and support to high-visibility initiatives in our city.”
The 150th anniversary of the Unification of Italy was an event which gave due recognition to authentically Italian excellence, thanks to countless testimonies, which provided a lively, effective insight into the best of this country: industry, art, publishing, creativity and craftsmanship.
Lavazza has helped tell this story through its product — espresso — that is one of the best-known symbols of Italian lifestyle around the world, and through a solid attachment to our homeland, which is powerfully emphasised even today.
Giuseppe Lavazza adds: “Our coffee cup has become the symbol of the company's involvement in Esperienza Italia 150, with a distinctive presence at the Officine Grandi Riparazioni and Venaria Reale from 17 March 2011. Lavazza also sponsored the exhibition entitled “ Leonardo. The Genius, the Myth.”, the most prominent and symbolic event celebrating Italian ingenuity. The exhibition is an emblematic end to a year of celebrations and for Lavazza is another demonstration of its close ties to the city of Turin and the celebrations for the 150 years of the Unification of Italy.”
Lavazza’s history is the story of a company, but also of a family that has worked passionately for four generations to combine quality, tradition and originality. It is an all-Italian company whose aim is to convey the culture and pleasure of authentic Italian espresso throughout the world.