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Qualità Rossa

Roasting tostatura
Medium
Organoleptic outline
Flavour
Body
Intensity

For those who want to get off to a great start, with all of the CHARGE AND ENERGY coffee can offer, LAVAZZA QUALITÀ ROSSA unites the taste of the finest Arabica coffees with the body of the best Robusta coffees. A full-bodied, richly flavoured blend.
Suitable for all coffee makers.

DALLA TAZZINA ALLA CUCINA
COFFEE A BEAN AT THE CENTRE OF ALL
Coffee is naturally at the centre of Lavazza’s universe.
GUARDA GLI ULTIMI SPOT LAVAZZA
TV ADVERTISING LAVAZZA, THE ITALIAN PUBLIC AND TV
Lavazza advertising chose the TV route almost immediately.
Tierra
THE ¡TIERRA! PROJECT SUSTAINABILITY AND EXCELLENCE
¡Tierra! was Lavazza's first independent CSR project.