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¡TIERRA! 5: EXCLUSIVE BLEND
Roast tostatura
Medium
Organoleptic outline
Intensity

¡TIERRA!
EXCLUSIVE BLEND


For this bold and velvety coffee, Lavazza has carefully blended the most aromatic Arabica coffees from Brazil and the finest Robusta coffees from South East Asia.
It is roasted slightly longer to accentuate its intense aroma of dried fruits, with enveloping notes of bitter cocoa and nuts.

From a Lavazza social responsibility project...

¡Tierra! is a coffee from Rainforest Alliance Certified™ farms that combines high product quality, respect for the environment and social equity.
The name comes from Giuseppe e Pericle Lavazza Onlus Foundation’s social responsibility project, born in 2002, to improve the social and environmental conditions and the production techniques of the small communities of coffee growers.
In 12 years the project has involved more than 3000 growers in 8 countries.

... a coffee 100% from sustainable agriculture.

Lavazza is proud to present you ¡Tierra!, a range composed of two carefully selected blends that are from Rainforest Alliance Certified™ farms. The Rainforest Alliance is an international nonprofit organization that ensures farmers follow more sustainable agricultural practices that protect forests, rivers, soils and wildlife. Rainforest Alliance certification also means that workers have just wages and improved access to dignified living conditions, health care and education for their children.

Superior quality, authentic taste!

For “¡Tierra! Exclusive Blend”, Lavazza’s expertise in selecting the best origins has carefully blended the most aromatic Arabica coffees from Brazil and the finest Robusta coffees from South East Asia. The result is a bold and velvety coffee with enveloping notes of bitter cocoa and nuts. It is roasted slightly longer to accentuate its intense aroma of dried fruits.
¡Tierra! encompasses the passionate dedication and excellence that have characterised Lavazza for more than 100 years.
To enjoy a Lavazza coffee means to discover the story of a family that across four generations have been selecting the best quality coffee, always offering you a unique sensory experience.
Lavazza ¡Tierra!: excellence embraces sustainability.

Learn More >

DALLA TAZZINA ALLA CUCINA
COFFEE A BEAN AT THE CENTRE OF ALL
Coffee is naturally at the centre of Lavazza’s universe.
GUARDA GLI ULTIMI SPOT LAVAZZA
TV ADVERTISING LAVAZZA, THE ITALIAN PUBLIC AND TV
Lavazza advertising chose the TV route almost immediately.
Tierra
THE ¡TIERRA! PROJECT SUSTAINABILITY AND EXCELLENCE
¡Tierra! was Lavazza's first independent CSR project.