An excellent 100% Arabica product made using the green coffees exclusively from the three small-scale coffee-growing communities in Honduras, Peru e Colombia. The ¡Tierra! Project developed by Lavazza in these areas is a sustainable development project aimed at improving the living conditions of the coffee-growers through environmental, economic and social actions.
A BEAN AT THE CENTRE OF ALL
Coffee is naturally at the centre of Lavazza’s universe.
LAVAZZA, THE ITALIAN PUBLIC AND TV
Lavazza advertising chose the TV route almost immediately.
SUSTAINABILITY AND EXCELLENCE
¡Tierra! was Lavazza's first independent CSR project.