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LAVAZZA ADVERTISING, THE SCENT OF IDEAS

Creative, strategic, accessible and popular: the history of the Lavazza advertising style

ADVERTISING LAVAZZA'S FLAIR FOR ADVERTISING
Lavazza has always been a company with an innovative approach to advertising.
TV LAVAZZA, THE ITALIAN PUBLIC AND TV
Lavazza advertising chose the TV route almost immediately, proof of Emilio Lavazza's amazing foresight.