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Lavazza adv embarked on the TV route almost immediately.
Now, more than 50 years later, the collection of Lavazza commercials gives a light-hearted and entertaining view of Italy, with the main focus always an espresso cup.

This section contains all the Lavazza commercials from the 1950s to the present day, plus the international commercials produced for each country.
Choose the years you prefer and… happy viewing!

The new face of the Lavazza Paradiso campaign 2012-2014 The new face of the Lavazza Paradiso campaign

 

 

The “Giardini dell’Eden (Gardens of Eden) episode marks the return of a great character: Tullio Solenghi, the original ‘tenant’ of the heaven in the first Lavazza Paradiso campaign, takes on the role of St. Peter.

 

Lavazza International TV Campaigns - The Coffee of Wimbledon 2010-2012 Lavazza International TV Campaigns - The Coffee of Wimbledon
2008-2009 Lavazza International TV Campaigns - Trevi
The new face of the Lavazza Heaven 2012 Lavazza TV Campaigns ITALY - The new face of the Lavazza Heaven



Enrico Brignano is the latest arrival: welcomed as ever by St Peter (Riccardo Garrone), and a cup of excellent Lavazza coffee.

The first product ambassador: Nino Manfredi. 2011 Lavazza Commercial Cinemas ITALY - Favola A Modo Mio



In 2011, a special campaign is produced for cinemas, dedicated to the new A Modo Mio machine, Favola.


 

Bonolis e Laurenti arrivano in Paradiso 2000-2011 Lavazza TV Campaigns ITALY - Bonolis and Laurenti get to Heaven

 

 

Bonolis and Laurenti pick up the baton from Tullio Solenghi. This incredibly entertaining comic duo converse with an off-picture voice — that of Lavazza —, enhancing the nonsensical atmosphere of these commercials.

S’ode un grido nella pampa...Carmencita è tornata! 2005 S’ode un grido nella pampa...Carmencita è tornata!

 

 

The very icon of the history of the Lavazza ads returns to TV with a 10-episode sitcom. An evergreen character yet more current than ever, a cult figure for all her fans.

Nasce la campagna TV del Paradiso. 1995-1999 Lavazza TV Campaigns ITALY - The Paradiso TV campaign is launched

 

 

With famous directors of the calibre of Alessandro D'Alatri and Gabriele Salvatores, and a celebrity like Tullio Solenghi, accompanied by the ever-present St Peter (Riccardo Garrone), the 1990s witness the ironic, naïf adventures of a Paradise set filled with clouds and angels, exalting the various blends of Lavazza coffee from Crema e Gusto to Qualità Oro.

Four in one 1993-1994 Lavazza TV Campaigns ITALY - Four in one



Lavazza changes its product ambassadors. The new TV Lavazza commercials revolves around four stars: Luciano Pavarotti, Monica Vitti, Giorgio Forattini and Bud Spencer.

 

Lavazza TV Campaigns ITALY - The first product ambassador: Nino Manfredi 1977-1992 Lavazza TV Campaigns ITALY - The first product ambassador: Nino Manfredi

 

 

 

Television is now in colour, and is everywhere. As it moves on, Carosello is abandoned.
Lavazza and Armando Testa choose a new TV campaign with a strong narrative structure, featuring a single product ambassador.
Until 1993, that ambassador would be a very popular Italian actor, personifying Lavazza coffee: Nino Manfredi.

 

The arrival of Caballero and Carmencita on Carosello 1960-1976 Lavazza TV Campaigns ITALY - The arrival of Caballero and Carmencita on Carosello



Two characters who would define an era made their appearance on RAI’s only black-and-white channel, on the only commercial programme of that time: Carosello.

They were Caballero and Carmencita, the stars of “Love at first sight”, the Paulista saga that would keep the Italian TV public entertained until the mid-1970s.