x

EVERYTHING STARTED WHEN LUIGI LAVAZZA
OPENED LAVAZZA’S FIRST GROCERY SHOP
IN VIA SAN TOMMASO, IN TURIN, IN 1895.

Let’s imagine him surrounded by bags of various origins of coffee, busy sorting the blends.

  • Certificate from the Municipal School of Chemistry, 1892
  • The promissory note which Luigi Lavazza signed to launch his business, 1885
  • Greeting card for Luigi Lavazza’s name day, 1911
  • Purchase order issued from the first Lavazza grocery shop in via S. Tommaso, 1899

Certificate from the Municipal School of Chemistry, 1892

The promissory note which Luigi Lavazza signed to launch his business, 1885

Greeting card for Luigi Lavazza’s name day, 1911

Purchase order issued from the first Lavazza grocery shop in via S. Tommaso, 1899

120 years: 1895

Luigi Lavazza was a man filled with entrepreneurial spirit, inventive and passion for his work. He discovered the different origins and characteristics of the coffee plant, and studied the art of blending to meet the tastes of customers, creating the blends.
#Ideas

His trip to Brazil enabled him to become even more aware of the beverage’s full potential, during an era of great change.

Citation

The finest coffees
from all around
the world

Lavazza Puraforma

The Lavazza coffee we drink today is the result of his idea: combining coffees from different parts of the world. These coffees are harvested, processed, mixed and roasted to create many different and balanced blends, and satisfy the taste of every one of us.

The Lavazza family in Murisengo, 1915