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THE COFFEE WE BUY TODAY
IS STILL IN VACUUM PACKS.

The first time it
was packed this way was in 1950.

  • Four Lavazza cousins: Emilio, Luigi, Gian Maria, and Alberto, 1950
  • Beppe and Pericle Lavazza — A Brazilian delegation visiting the plant in Corso Giulio Cesare, 1950
  • Annual meeting of Lavazza’s “travelling sales force”, 1950
  • Plant in Turin, Corso Novara 59, 1955

Four Lavazza cousins: Emilio, Luigi, Gian Maria, and Alberto, 1950

Beppe and Pericle Lavazza — A Brazilian delegation visiting the plant in Corso Giulio Cesare, 1950

Annual meeting of Lavazza’s “travelling sales force”, 1950

Plant in Turin, Corso Novara 59, 1955

120 years: 1950

For the first time, the pressure vacuum packed tin was used to preserve the aroma of the coffee and all of its flavour. This made long-term conservation, and hence much wider distribution, possible.
#innovation

citation

The historic “Miscela Lavazza” blend was launched

Emilio Lavazza

Emilio Lavazza, Beppe’s son, joined the firm in 1955 contributing his very clear and innovative ideas.

Lavazza at the Trade Fair in Milan