Let’s take a step back in our history, and return to the Forties, when Beppe Lavazza was attending the artistic association Circolo degli Artisti in Turin. It was here where he got to know the artists whom he asked to design the famous collections of Lavazza stickers.
This passion still lives on in
our DNA today
In 1992, the first Lavazza Calendar was created from the encounter between Giuseppe Lavazza and Helmut Newton. It was in black and white, set in Paris and Montecarlo and recounted with a brand-new language the deep relationship between Lavazza and coffee.
