It was just after World War I and Turin was bustling: the Lingotto plant entered into production for Fiat, and the Lavazza grocery shop became a small business. Luigi Lavazza S.p.A. was formed in 1927, headquartered in Corso Giulio Cesare 65.
Luigi Lavazza, his wife Emilia and children Maria, Mario and Giuseppe, known as Beppe, were all present. They set up the Luigi Lavazza company, with share capital of 1,500,000 lire.
Notably, two of the five founders were women, Emilia and Maria.
Lavazza then began conquering the Turin province, thanks to its vehicle fleet and sales network.
In this same period Lavazza started to use Pergamin: a pack with two layers of paper that maintains the fragrance of coffee. This enabled households to buy coffee in greater quantities to be kept at home for a few days. It was the first step towards the Lavazza packs we find in shops today.