Each year, with each new calendar, Lavazza collaborates with a prestigious and respected photographer, a process that both affirms and renews its image. This annual ritual on the one hand confirms the company’s sure and unmistakable style and on the other hand helps it stay in step with the times — even a step ahead. The Lavazza spirit has inspired powerful, glamorous,
and unconventional images: in a word, memorable. Important names — those of the masters of international photography — have all taken turns behind the camera: Helmut Newton, Ellen von Unwerth, Ferdinando Scianna, Albert Watson, Marino Parisotto, Elliot Erwitt, David LaChapelle and many others. Learn more about them in the short biographies in this section.
The real Italian espresso was served in the 60 service points run by the AELTC (All England Lawn Tennis and Croquet Club): 13 bars and restaurants, corporate hospitality areas, the press room and areas reserved for players and tournament officials. In all, Lavazza served over 1 million cups of coffee: espresso, filter coffee and special recipes created for the occasion, in order to cater to different tastes of more than 600,000 fans who follow the tournament every year.
Lavazza is present around the world through each distribution channel and stands out for its creative excellence. Drinking Lavazza coffee is always a daily pleasure.
This sponsorship has been supported by a print and online media campaign, along with special in-store promotions and on-line initiatives on Facebook, as well as a dedicated website.