Our story is the story of a family and of a business. It is a typically Italian story and yet a unique one, because it stems from the vision of Luigi Lavazza: a pioneer who already thought in terms of constant improvement and innovation, 120 years ago.
There are some rules that we have to follow, because they are established by laws and regulations; rules that are mandatory for all citizens and businesses. But there are also unwritten rules, dictated by our ethics, our education, our moral sensibility and humanity; rules that we apply and respect out of choice, not obligation. This is a vision that has been handed down through four generations of the Lavazza family, whilst keeping pace with the major historical and economic changes of each era. It is a vision that has enabled us to transform ethical awareness into a business strategy for economic, environmental and social sustainability.
Italian creativity has always inspired us to invent and innovate, but now our eyes are set on a new horizon: the world. Internationalisation is the challenge we are facing now. And it is one that will require our increasing engagement, to secure the financial strength and forward-looking approach that now, more than ever, are a pre-requisite for any company.