From Carmencita to Lavazza Paradiso campaign: discover the TV commercials which launched the most popular Lavazza celebrities. GO
Graphics, product design, packaging, communications and coordinated image. With its creative, experimental approach, Lavazza has developed its own, highly personal approach to design, which has transformed the entire company into a factory of contemporary style, philosophy and lifestyle, a company which means more than just products.
Thanks to this approach and its collaboration with top-name designers, Lavazza has gradually forged its own very distinctive image, which makes it unique on the Italian and international scene.
From the posters, packaging and characters by Armando Testa, the Carmencita coffee pot by Marco Zanuso, the Espresso Point machines by Pininfarina, the Claudio Caramel cups which took inspiration from the “A” of the brand, the calendars by the great photographers, the thermal Chicco coffee cup by Matteo Thun, to the Lavazza Design Paradiso collection and Coffee Design, at the hands of today’s top chefs.
Go to gallery illustrating the key stages of Lavazza design history.
Lavazza Design Paradiso
Lavazza Design Paradiso is a light-hearted project, a series of objects conceived as gifts and created with a smile. It was inspired by the remarkable success of the Paradiso Lavazza campaign, and has followed the same playful, entertaining spirit of the campaign itself.
Ten designers created ten everyday objects that fit perfectly anywhere, from the most luxurious and fabulous of settings to an ordinary kitchen.
Discover all the Lavazza Design Paradiso objects and designers in the photo gallery.