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Lavazza at the 74th Annual Golden Globe® Awards

On January 8th 2017, Lavazza was the official sponsor of the Golden Globe Awards serving our coffee products at the Lounge of the Beverly Hilton, Los Angeles, California.

Lavazza shares the same passion for reinvention that the motion picture and television industry has. This is why Lavazza is proud to celebrate with Hollywood as the Official Coffee at the 74th Annual Golden Globe Awards.

Lavazza strongly believes that behind every great film there is always great coffee.

For this reason, Lavazza offered nominees and guests the opportunity to have an authentic coffee experience in the ad-hoc Lavazza café.

Golden Globes’ attendees were able to taste Kafa, a Lavazza single origin product which will be launched this year in the United States, served in limited-edition golden cups specifically made for the occasion: crafted in black, complemented with real gold, inclusive of the Golden Globe Awards logo.

During the event, our master trainers created a unique coffee experience, which included Lavazza’s Coffee Caviar and the signature cocktail CoffeeTail No. 51, made of cold-brew coffee, vodka and ginger ale.

CoffeeTail No. 51, as well as Coffee Caviar, are part of a long list of coffee design specialties created in collaboration with some of the world’s most esteemed chefs including Ferran AdriàMassimo Bottura and Carlo Cracco.

Lavazza at the 74th Annual Golden Globe® Awards