Shortly after founding the company in Turin, Italy, in 1895, Luigi Lavazza quickly grew in reputation, beginning a long tradition of innovation. The patrons featured in Visionaries—including Katherine S. Dreier, Peggy Guggenheim, Solomon R. Guggenheim, Karl Nierendorf, Hilla Rebay, and Justin K. Thannhauser—shared Luigi’s love for innovation, collecting and supporting the work of trailblazing artists such as Alexander Calder, Paul Cézanne, Vasily Kandinsky, Pablo Picasso, Jackson Pollock, Vincent van Gogh, and many others.
As we work alongside the Solomon R. Guggenheim Foundation to present this powerful exhibition uniting treasures from its holdings in New York and Venice, we are humbled to learn how courage and risk-taking played such pivotal roles in developing Guggenheim’s strong, distinct point of view, just as it happened for Lavazza in the first years of its history.
As Lavazza expands in the United States, we continue to build on our commitment to arts and culture, paying homage to extraordinary individuals who—like my great-grandfather—have advanced our understanding of the world around us. Through Visionaries, we are grateful to the Guggenheim for sharing its varied and illustrious history with new audiences and enriching our experiences in art and life.