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LAVAZZA WINS OVER THE GRAND SLAM

Two worlds coming together to offer thrilling entertainment

Lavazza celebrates great tennis, and the Italians savour the taste of victory. After taking the coffee break to Wimbledon in 2011, this year saw the Lavazza espresso reach the clay courts of Roland Garros and the seats of the U.S. Open.

This year’s U.S. Open was a lucky partnership and saw Italy star in a hugely passionate final, ending with Flavia Pennetta on the victor’s podium.

Thanks to Lavazza, coffee — an all-Italian ritual that identifies the Bel Paese and of which Italians are proud — now also epitomises the breaks of those who, between sets, enjoy the world’s most prestigious tennis event: the Grand Slam.

This is why Lavazza has always paid great attention to the language of passion.


“We share many common values, such as tradition, innovation, rituality, international appeal and passion above all.”

Quote by Giuseppe Lavazza


Lavazza and tennis
And it was for this very reason that Lavazza signed an exclusive partnership with three of the four Grand Slam tournaments.

More than 2 million tennis fans can now taste a real Italian espresso in its most athletic version, designed for anyone who wants to enjoy the ritual of a good coffee without missing a single shot on the court.


"The agreements with Wimbledon, the U.S. Open and now also with Roland Garros have a significance that extends far beyond a business partnership […]. The two worlds of coffee and great tennis are more complementary than one might imagine."

Quote by Giuseppe Lavazza


In addition, thanks to the partnership with Caroline Wozniacki, the brand’s ambassador at the Grand Slam, Lavazza is getting ready to become the official coffee of coffee lovers throughout the world.

Because there’s more to taste in a cup of coffee.

Lavazza and tennis