Lavazza celebrates great tennis, and the Italians savour the taste of victory.
After taking the coffee break to Wimbledon in 2011, this year saw the Lavazza espresso reach the clay courts of Roland Garros and the seats of the U.S. Open.
This year’s U.S. Open was a lucky partnership and saw Italy star in a hugely passionate final, ending with Flavia Pennetta on the victor’s podium.
Thanks to Lavazza, coffee — an all-Italian ritual that identifies the Bel Paese and of which Italians are proud — now also epitomises the breaks of those who, between sets, enjoy the world’s most prestigious tennis event: the Grand Slam.
This is why Lavazza has always paid great attention to the language of passion.