LAVAZZA AT THE PEGGY GUGGENHEIM IN VENICE
The commitment to the art world continues
Tradition, innovation and communications. Lavazza has always been committed to its role in the field of the arts and expressive forms that celebrate creativity. And today this commitment is extended to include a prestigious multi-year collaboration with the Peggy Guggenheim Collection in Venice.
Lavazza announced its multi-year collaboration with the Peggy Guggenheim Collection in Venice, thus confirming its ongoing commitment to helping promote the arts and culture around the world. At the heart of this partnership — the first European Mark Tobey retrospective in more that 20 years.
“I am pleased to announce our new collaboration with the Peggy Guggenheim Collection in Venice, an iconic institution founded by a woman who revolutionised the art world”
Coffee has been one of the principal mainstays of culture and social interaction, a symbol of convivial living that has fostered the creation and dissemination of ideas and works of art. This commitment is demonstrated by partnerships such as Visionaries: Creating a Modern Guggenheim, the remarkable exhibition sponsored by Lavazza and shown during the 80th anniversary of the Solomon R. Guggenheim Foundation in New York.
A love that has over the years sparked collaborations with some of the globe’s leading contemporary photographers and lead unique cultural programs.
“We are proud Lavazza’s more than two decades of supporting photography projects, which help generate unique and thought-provoking programs”
Lavazza’s contribution reflects a DNA firmly rooted in the value of art as a vehicle for creativity, Italianness and innovation.