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LAVAZZA ON CLAY

The quality of quintessential Italian coffee meets the Parisian class

Lavazza’s journey in the world of great tennis continues. It’s time for Roland Garros.

After the torrid heat of Melbourne where it won over also the fourth Grand Slam tournament, Lavazza continues its journey through the tennis circuit’s major events. The next leg is the 115th edition of the prestigious Roland Garros tournament, where Lavazza will be the exclusive official partner.

From 16 May to 5 June, Lavazza, great tennis and Paris will become complementary worlds. These worlds share the values of passion, tradition, authenticity, talent and history.

“We like the world of tennis. We have seen that it’s a world very complementary to our own: they share the same values, they both have passion, the will to win and to demonstrate what one is capable of.”

Marco Lavazza

Italian flavour will thus be served in the tournament that has given Italians triumphant days. It is impossible to forget the marvellous victories of Nicola Pietrangeli, a living legend of Italian tennis, and the success of Adriano Panatta. It is impossible not to still have a distinct sense of the sweet smell of Francesca Schiavone’s historic victory, in 2010.

And that same Italian flavour is back again this year with Lavazza’s presence among spectators. Lavazza is now a typical and essential feature of the coffee break, with its 400 coffeemakers deployed at strategic points and available to everyone.

“In a sense, all this represents what Lavazza wants to do: spreading the Italian coffee experience, in the attempt to bring people together and reduce distances. It wants to create a beautiful aromatic social network.”

Giuseppe Lavazza

Defending his title on the Philippe Chatrier court will be Stan Wawrinka, who last year won his second major title after a perfect match against Nole Djokovic, in a battle of nerves and splendid backhands. With him, defending her title will be Serena Williams, undisputed queen of the women’s game, who beat Lucie Safarova in Paris to win her twentieth Grand Slam title.

Lavazza will be there. And it’ll be in the front row experiencing every shot of the perfectly-executed matches and the breath-taking exchanges of the passionate games, adding a touch of flavour to the emotions of the players and all the tournament’s visitors.