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Legislative Decree No. 196 of 30 June 2003


Pursuant to Art. 13 of the Italian Data Protection Code, Legislative Decree No. 196 of 30 June 2003,  LUIGI LAVAZZA S.p.A. informs that any personal data provided by you will be used in accordance with the above regulation, in compliance with the following criteria:

1) Purpose of Data Collection

Collection, use and storage of personal data will be carried out for the following purposes:

  • creation of a customers’ database
  • prize contests;
  • enrolment to the "communities" of users, promoted on Lavazza web sites;
  • analysis of consumers habits and  choices, market and marketing analysis and data processing for statistics purposes (subject to consent)
  • mailing of Lavazza advertising materials, newsletter, other promotional and commercial communication initiatives regarding the products marketed by Lavazza, also by e-mail, mobile phone or Mms (Multimedia Messaging Service) or SMS (Short Message Service) (subject to consent);
  • activation of contractual and commercial relationships;
  • any other purposes the person concerned has given his consent to.

2) Data Processing and Storage

Your data will be handled using appropriate manners and tools in order to protect their security and privacy; access thereto may be either manual or by means of electronic or automated memory.
Handling of personal data will include all operations as indicated by law, and necessary to process the personal data, including communication to third parties, as mentioned in paragraph 4.
Some details may be subject to transmission via telecommunications networks, either using a local protected network or via the internet.
With regard to the latter the data will be subject to the standard security measures assured by the net.
The data will be processed by employees of Lavazza and/or premier companies authorised by Lavazza for the data processing and storage.
All personnel will be identified appropriately, trained, and aware of the restrictions imposed by Legislative Decree No. 196/2003.

3) Nature of the Personal Data provision Submission of personal data is not compulsory.

Nevertheless it can be necessary for the attainment of the above mentioned purposes (prize contests management; opening of contractual and commercial relationship; mailing of newsletters, etc.).
In such case, it will not be possible to achieve the above mentioned purposes without provision of your personal data.

4) Transfer of Personal Data

Personal data will not be communicated or transferred to third parties, with the exception of companies belonging to the Lavazza Group, as well as to other premier companies authorised by Lavazza to process the personal data for the purposes indicated in paragraph 1.  In this event the personal data will be processed using the same level of security and privacy.

5) Official Data Processor

The official personal data processor is Luigi Lavazza S.p.A., with registered office at via Bologna 32, Turin, Italy, in the person of its pro-tempore legal representative.

6) Rights of the Interested Party

You are entitled to exercise your rights in relation to the use of your personal data pursuant to Art. 7 of the Legislative Decree No. 196/2003, the full text of which is reproduced below.

Art. 7 (Right of access to personal data and other rights)

1. The person concerned has the right to obtain confirmation of whether personal data concerning him or her exists or not - even though it may not have been recorded yet - and to have it communicated to him or her in an understandable form.

2. The person concerned is entitled to obtain information about:

  • a. the origin of his/her personal data;
  • b. the purposes and methods of its processing;
  • c. the logics applied in the event of processing being carried out using electronic instruments;
  • d. the identification details of the data processor, of the “responsible” and appointed “representative” in the meaning of Art. 5, Paragraph 2;
  • e. the people or categories of people to whom the data may be distributed or who may become aware of it in their capacity of designated representatives in any area of the country, officers or appointees.

3. The person concerned is entitled to obtain:

  • a. updates, corrections or, where interested therein, additions to the personal data;
  • b. erasure, blocking, or transformation into an anonymous form of data which has been processed unlawfully, including the data which does not need to be stored for the purposes they were collected or subsequently processed for;
  • c. a declaration that the operations referred to in letters a) and b) above have been made known, even with regards to their content, to those people to whom the data has been communicated or distributed, except in the case where compliance with this is found to be impossible or involves the use of means that are manifestly out of proportion compared to the right being safeguarded.

4. The person concerned has the right to object, entirely or in part:

  • a. for legitimate reasons, the processing of personal data regarding him/her, even if it may be relevant to the aims of the data collection; the processing of personal data regarding him/her for the purposes of sending publicity or direct sales material or for carrying out market research or commercial communications.