If you haven’t yet, watch the video above and share the extraordinary story of the tennis legend Andre Agassi who is our new ambassador in the world of tennis for an important charity initiative in favour of the Andre Agassi Foundation for Education.
This is only the latest step in the history linking Lavazza and the world of tennis and that has taken the company to become the only food & beverage brand to partner with all the four Grand Slams since 2015.
The partnership between Lavazza and the Grand Slam reached its climax with the all-Italian Ladies' Final at the U.S. Open.
THE OTHER TOURNAMENTS
Not just the Grand Slam. The Masters tennis competition is organised by the ATP, the Association of Tennis Professionals. From this year, Lavazza has also extended its partnership to four Masters tournaments.