12-03-2018 • Events
Turin, Italy (March 7th, 2019) – Lavazza is the fourth largest company in the world in terms of reputation in the Food & Beverage sector (73.1 points, +2 points compared to 2018) according to the Reputation Institute’s Global RepTrak 100 2019. The Reputation Institute is a world leader company in the measurement and management of corporate reputation.
This year, Lavazza climbed the ranking, taking 38th place among the 100 most reputable brands in the world and gaining 11 positions compared to 2018, an indication of the strong appreciation of the brand and its more than 120 years of history that shows, once again, how Italian spirit can be considered an extraordinary competitive lever.
A positive result that confirms the company's ability to combine, in an innovative and contemporary way, the taste and pleasure of "Made in Italy" with a careful look at product and process innovation, the working environment, and social and environmental responsibility. Not only that, but also the values with which Lavazza spreads the culture of coffee, expressed in each of the 27 billion cups served each year around the world.
As the annual Reputation Institute ranking shows, Lavazza boasts a reputational value with a strong impact on business and on the positioning of the brand known today throughout the world, which has grown thanks to the Group's strategic internationalization path that places the quality of its products and services at its core, as well as the creation of important partnerships capable of increasing positive perceptions among consumers.
