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New Lavazza ¡Tierra!: quality and commitment to sustainability

Launched in 2002, the ¡Tierra! project supports small coffee-producing communities, aiming to improve coffee quality by promoting good agricultural practices. Later, in 2004, the non-profit Giuseppe e Pericle Lavazza Foundation was set up to promote and finance economic, social and environmental sustainability projects in coffee-producing countries.

 

THE LAVAZZA FOUNDATION: 31 ACTIVE PROJECTS IN 19 COFFEE-PRODUCING COUNTRIES + 130,000 BENEFICIARIES INVOLVED*.

  • -Supporting small coffee communities 
  • -Promoting gender equality 
  • -Recognising young people’s role
  • -Supporting reforestation
  • -Fighting the effects of climate change
  • -Promoting product diversification

*Updated to: December 2020

 

For Planet

Managing climate change

Today, Lavazza ¡Tierra! gets a makeover with ¡Tierra! For Planet: a premium selection of organic Arabica and Robusta from farms in Africa, South America and Asia, where the Lavazza Foundation is teaching coffee producers agricultural techniques to manage the effects of climate change. 

 

The challenge of the ¡Tierra! programme becomes reality in the new Lavazza Eco Caps: taste and sustainability. Lavazza contributes to zero CO2 impact by offsetting the emissions of this product.

Lavazza ¡Tierra! compostable capsules*

The new compostable coffee capsules are made with Lavazza’s ‘aroma safe’ technology, which keeps oxygen out of the capsules to preserve freshness and aroma.

 

Lavazza ¡Tierra! compostable capsules conform to international standard EN 13432, ad are certified by TÜV Austria, an independent and internationally recognised organization. These capsules biodegrade in 180 days if correctly processed to become compost.

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Save the planet together by playing the Lavazza ¡Tierra! game

With Lavazza ¡Tierra! you can help to protect the environment simply by playing the ¡Tierra! Game. Discover more about the Lavazza Foundation projects and contribute personally to help Lavazza achieve its goal in support of sustainability. The more you play, the more you give!

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The offer for the office.

Savour the taste of coffee’s best nature directly at your office with Lavazza Firma capsules. Every espresso will taste twice as good: for you and for the Planet.

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New Lavazza ¡Tierra! Smart Pack Friendly

At Lavazza we recognize the impact of packaging and future challenges. That's why we have been working on research for over 10 years, testing and taking actions to reduce the environmental impact of our packaging. The new compostable Lavazza Firma capsules have a new easy to use packaging for a user-friendly brand experience and interaction, without compromising quality, taste and freshness of our coffee.

The offer for the large spaces.

The taste of a responsible coffee also for vending machines. New Lavazza ¡Tierra! compostable capsules for vending machines. Try what taking care of nature and people tastes like.

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100% from organic farming

La Reserva de ¡Tierra! Alteco is sourced from Rainforest Alliance Certified farms where coffee is sustainably grown and also organic farming is practiced.

 

Discover more on ra.org.

* COMPOSTABLE CAPSULES certified EN 13432:2002 for

industrial composting by TÜV AUSTRIA. DO NOT THROW CAPSULES INTO

HOME COMPOSTING SYSTEMS OR INCLUDE IN GARDEN WASTE

COLLECTIONS. Check your local council's rules for disposal.

There could be limitations on the type of products composters may process

**