New Lavazza ¡Tierra!: quality and commitment to sustainability
Launched in 2002, the ¡Tierra! project supports small coffee-producing communities, aiming to improve coffee quality by promoting good agricultural practices. Later, in 2004, the non-profit Giuseppe e Pericle Lavazza Foundation was set up to promote and finance economic, social and environmental sustainability projects in coffee-producing countries.
THE LAVAZZA FOUNDATION: 31 ACTIVE PROJECTS IN 19 COFFEE-PRODUCING COUNTRIES + 130,000 BENEFICIARIES INVOLVED*.
- -Supporting small coffee communities
- -Promoting gender equality
- -Recognising young people’s role
- -Supporting reforestation
- -Fighting the effects of climate change
- -Promoting product diversification
*Updated to: December 2020
Managing climate change
Today, Lavazza ¡Tierra! gets a makeover with ¡Tierra! For Planet: a premium selection of organic Arabica and Robusta from farms in Africa, South America and Asia, where the Lavazza Foundation is teaching coffee producers agricultural techniques to manage the effects of climate change.
The challenge of the ¡Tierra! programme becomes reality in the new Lavazza Eco Caps: taste and sustainability. Lavazza contributes to zero CO2 impact by offsetting the emissions of this product.