Earth Day

The Amazon Rainforest is universally recognizable by its color, a color that is vanishing too quickly. Lavazza has partnered with the experts at Pantone Color Institute to create a unique color to symbolize the characteristic shades of the environment. Before it is too late, action must be taken to protect it. This is how we are doing our bit.



Celebrate sustainability with Lavazza

Forests are a fundamental asset because they clean the air, absorb emissions and stabilize the climate. In Peru, the Lavazza Foundation is engaged in the protection of the environmental heritage of the Amazon rainforest through consistent reforestation of the region.       

The project supported by Lavazza Foundation is carried out by CESVI together with the Peruvian Ministry of the Environment

and local and indigenous communities in the Madre de Dios region, in the heart of the Amazon forest.

 

 

 

 

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The project supported by Lavazza Foundation is carried out by CESVI together with the Peruvian Ministry

of the Environment and local and indigenous communities in the Madre de Dios region, in the heart of the Amazon forest.

Lavazza For Amazonia

The three-year project has two main objectives:

- Promote the conservation of the existing forest heritage, through direct protection by indigenous communities.

- Carry out reforestation in degraded areas of the forest with particular attention to the conservation and planting of Amazonian walnut trees, a very precious environmental resource.

The results achieved

Reforestation
Reforestation of 60 hectares, in degraded areas and with a low density of plants of the Peruvian Amazon Forest, with Amazonian walnut trees preventing the dispersion of over 4,000 tons of CO2 already stored by existing plants and capturing in 5 years, with the full maturity of the new plants, about 1,200 tons more CO2 Reforestation of 16 hectares.
Local and indigenous communities
Reforestation of 16 hectares, in desertified areas, with agroforestry systems that alternate plants of Amazonian walnut, banana trees, copoazù and lemons. Purchase of a drone to facilitate the monitoring and identification of areas focused of reforestation.
Next step of the project
Extension of the re-planting project to 36 thousand hectares of Amazonian primary forest through reforestation and the implementation of agro-forestry systems with chestnut groves and associated crops.