Good morning Humanity

Our committment for a better future


The New Humanity is for Lavazza a way to look positively to the future that awaits us. We lived a dramatic experience, yet we can, and we want, to get out of it with renewed positivity, with a commitment to sharing and compassion.


We have always cared for the environment, sustainability, respect for people and the giving value to the diversity that is makes our world so rich.


With #TheNewHumanity we will tell this experience to overcome it, spread hope and bring it where it is needed most.


Coffee Defenders

Toward 2030

Lavazza Foundation

Coronavirus Emergency

Good Morning Humanity

A speech turning 80, yet more current than ever.


A speech that reminds us that on the horizon there’s a new world ready to welcome a rediscovered humanity.


We are the architects of our own destiny: let’s open up to progress, to sustainability and to tolerance. Let’s look at the future with positivity and hope.

This is how the new day will be our next renaissance.   


Words by Charlie Chaplin.

Music by Ezio Bosso.

Some of the pictures: Steve McCurry and Magnum photographers.


This is the good morning of a rediscovered humanity. Let's live it together.




We all want to help one another, human beings are like that.

We want to live by each other's happiness.

Not by each other's misery.

We don't want to hate and despise one another.


And this world has room for everyone,

and the good Earth is rich can provide for everyone.

You have the love of humanity in your hearts.

You, the people, have the power to make this life free and beautiful,

to make this life a wonderful adventure.

Let us fight for a new world - a decent world that will give men a chance to work -

that will give youth a future and old age a security.

Let us fight to free the world - to do away with national barriers -

to do away with greed, with hate and intolerance.

Let us fight for a world of reason, a world where science and progress will lead to all men's happiness.


Let us all unite!


It is the good morning of a rediscovered humanity. Let's live it together.