Lavazza and the 17 sustainable development goals

In order to promote and spread awareness of the Sustainable Development Goals (SDGs), Lavazza and the City of Turin have given their support to an urban art initiative titled “TOward 2030 What are you doing?”. This project tackles the issue of sustainability, and by the end of 2019 it will transform the entire city, from the centre to the suburbs, into a proclamation of the United Nations’ 17 + 1 Goals through the universal language of street art.

If the Agenda is to be achieved, contributions are needed from as many people as possible. 


This fact was the spark that led to the idea of adding another goal: Goal 0, raising awareness. The aim of this goal is to see the culture of sustainability, in accordance with Lavazza’s vision, spread far and wide. Just like the other goals, Goal 0 will also have a wall dedicated to it, through the work of the artist Ernest Zacharevic.

Discover what progress has been made in achieving these Goals in Italy

Goal 0

With its very own "Goal 0", Lavazza has committed to implementing a programme to engage its stakeholders



Are you in Turin? Check out all the works of art first-hand

Discover where all the art installations are located here. Remember to keep your mobile phone with you: once you find each installation, you can discover plenty of additional information to complete your experience.