In order to disseminate and promote the Sustainable Development Goals (SDGs), Lavazza and the City of Turin have promoted the project TOward2030. What are you doing? - an urban art initiative that speaks of sustainability and that has turned the city, from the town centre to the outskirts, into an amplifier of the 17 +1Goals of the United Nations, through the universal language of street art. In order for the Agenda 2030 to be achievable, as many people as possible need to be engaged.
It was precisely with this in mind, that Lavazza decided to imagine an additional goal - Goal Zero: spreading the message. The latter refers to a vision by Lavazza as well as our commitment to be an amplifier of a forward looking culture based on sustainability. Like the other 17 SDGs, Goal Zero has a dedicated wall, created by Ernest Zacharevic.
The 17 + 1 goals and the artists chosen
Each goal has been illustrated by prominent street artists. Discover how each of them has visualised our journey towards 2030.
Are you in Turin? Check out all the works of art first-hand
Discover where all the art installations are located here. Remember to keep your mobile phone with you: once you find each installation, you can discover plenty of additional information to complete your experience.