Lavazza rivers of coffee flow into the heart of the city during London Fashion Week as a result of the brand’s collaboration since 2001 with the British Fashion Council, offering thousands of participants the boost of energy they need to experience every minute of this unmissable event for fashion and design enthusiasts.

The attention to art and the promotion of new talents on the international stage has always been one of the cornerstones of Lavazza that over the years has established collaborations with emerging artists and designers such as Christopher Raeburn, madreperla, Holly Fulton, Matthew Miller, Ryan Lo and Agi & Sam. 

This is the year of Ashish, three times winner of the New Gen Award, and in collaboration with Lavazza, they have launched a sparkling and unmissable collection of limited edition cups dedicated to London Fashion Week SS18 to delight the eyes and the palate of fashion enthusiasts from all over the world.

The collaboration between the Italian brand and the Indian designer comes from the common objective of promoting the authenticity and value of each one’s culture in the world.

Lavazza, a leader in coffee production, has always had the goal of providing the highest quality Italian experience and tradition, bringing it to every corner of the globe. Similarly, Ashish, born in Delhi, has found his main source of inspiration in the mingling of his Indian roots and British culture.