The “I Luoghi del Bello” project promotes strong local roots. A local setting of which Lavazza has been an integral part for more than 120 years. The project involves citizens of various age groups, encouraging ties between different generations, through the themes of the environment, social integration and the enhancement of relationships.
Children of the local district schools, the elderly and volunteers from a number of associations were involved in all the main initiatives. Among the numerous projects carried out, participants upgraded the public flowerbeds, introducing botanical species that ensured a suitable environment for butterflies.