To coordinate, manage and effectively implement economic, social and environmental sustainability projects in coffee-producing countries, in 2004, Lavazza established the Giuseppe e Pericle Lavazza Foundation. Ever since, the Foundation has been promoting and financing, independently or both through public and private collaborations, numerous sustainability projects in the countries of coffee origin. The projects supported by the Lavazza Foundation primarily aim to improve the production yield and quality of coffee, while promoting the entrepreneurship of producers and the improvement of their living conditions.
The main areas of work to achieve the Foundation's objectives are:
The projects chosen by the Lavazza Foundation must pursue aims of promoting economic development or social utility in the coffee sector that have an impact on one or more Sustainable Development Goals, such as:
No, there is an independent annual financing of Luigi Lavazza S.p.A. to Lavazza Foundation for the implementation of sustainability projects in the producing countries, independent and unrelated to the proceeds of product sales.
Lavazza ¡Tierra! is a range of high-quality coffees: the perfect combination of excellence in taste and sustainable cultivation. Through ¡Tierra!, Lavazza communicates its focus on sustainable coffee growing methods that respect the growing communities and the local environment.