David LaChapelle is the photographer of the new Lavazza 2020 Calendar. It has been announced yesterday, June 13th, on the occasion of the press preview of the American photographer’s exhibition "Atti Divini” of which Lavazza is a partner, held at the Citroniera of the Scuderie Juvarriane of Reggia di Venaria.
Lavazza thus confirms its interest in art and in particular in photography, as well as its strong sensitivity to sustainability in defense of the Earth, which will be at the heart of the artistic project carried out under the creative direction of the Armando Testa agency.
Among the unpublished works in the exhibition "Atti Divini", in fact, there was the preview of one of the Lavazza 2020 Calendar pictures 'Realize - How I Wonder What You Are', an image which is intended to be both a call to awareness and a message, telling how important our planet is, aiming to inspire and move consciences. The sky, the sea, a man at the center of creation and guided by his North star.
The collaboration between Lavazza and LaChapelle dates back to 2002 with the 'Espresso & Fun' Calendar and was renewed ten years later with the American photographer as one of the protagonists of 'The Lavazzers', the 20th edition of the Calendar that brought together 12 masters of photography.
Francesca Lavazza underlines, "LaChapelle has been able to interpret values in which we strongly believe and it has been a privilege to work with him. We touched on themes of great social impact and tried to tell the story of the importance of reconnecting with nature”.
The Calendar has been shot in Hawaii and will be officially presented in Autumn.