My LAVAZZA
July
MORE INNOVATION FOR US
Synonymous with legacy and innovation, a continuously evolving history timeline. All those features that cannot escape nature and amplify an already priceless cultural heritage (see the Coffee Genome project with World Coffee Research).
THE CROWN OF CURIOSITY
“With a little seed of imagination you can grow a field of hope.”
African Proverb
Innovation holds the secrets of the future. It is where we return to again and again to draw inspiration and birth more fertile grounds. The wandering of curious minds has the ability to unlock the impact of a simple seed, harnessing the power of its DNA to increase its bounty, dividing weakness and multiplying fruitfulness. From the unquenchable discovery of things not yet created, this new seed is the perfect end to the journey.
THANDIWE MURIU
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