Pleasure makes us human
As we have been saying for years at Lavazza — coffee is a pleasure. If it’s not good, what sort of pleasure is it? In the 2026 Calendar, pleasure is the true catalyst for Italy's most exquisite inclinations. This isn't just the pleasure of expertise, but the deep contentment found in life's small, concrete, and often shared moments – the beauty of the ordinary, the warmth of spontaneous gestures.