Lavazza Calendar 2027

Francesca Lavazza

There’s something mysterious about coffee.

That almost invisible moment when a hand reaches for a cup and, unconsciously, it is also looking for something else.
A memory, a pause, a beginning.
Each of us has a personal relationship with coffee. You can choose its flavour, the time of day, the place, and even the company.
Yet, every time, what we are truly choosing is a way to come back to ourselves. That’s why coffee is always a pleasure. It accompanies. It supports. It brings people closer.  It’s a way to celebrate the normalcy of emotions. And to discover that the simplest things often hold the most important stories.

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Pleasure begins with an encounter, a moment of authentic contact with another. In this it shares something essential with photography, as an act of openness and curiosity. For Magnum photographers, the camera has always been a good reason to immerse themselves in the lives of others and create a space for connection. Founded in 1947, Magnum has for eighty years explored the condition humaine, revealing its fleeting dimension while affirming its universal value. A calendar measures time; this one, published in the year of the eightieth anniversary, is an invitation to savour it.