What does it concretely mean?
Our carbon neutrality approach starts by reducing emissions. As we are conscious that all emissions cannot be reduced at once, Lavazza uses carbon offsetting on the residual emissions by supporting many projects, like the one in Perù focused on the protection of the Madre de Dios forests from the pressure of human settlement, or the Kariba Forest Protection project in Zimbabwe and the Guanaré Forest Restoration in Uruguay. We offset our annual carbon emissions in relation to the volumes of capsules sold, that are equivalent to the following examples: