A story of sustainability
behind every cup
Care, craftsmanship and sustainability. In Lavazza we firmly believe that good coffee comes from the union of these elements. That is why we created Coffee Defenders: a community of baristas and coffee lovers aiming to support farmers and spread good coffee culture, in the name of sustainability.
Through La Reserva de ¡Tierra! Coffee Defenders we will directly finance Lavazza Foundation sustainability projects helping farmers to increase the quality of their harvest and supports baristas with dedicated materials and trainings program to improve their professional role and enhance the end consumer coffee experience, in all its forms, moments and meanings.