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Coffee Defenders

A story of sustainability behind every cup

Care, craftsmanship and sustainability. In Lavazza we firmly believe that good coffee comes from the union of these elements. That is why we created Coffee Defenders: a community of baristas and coffee lovers aiming to support farmers and spread good coffee culture, in the name of sustainability.


Through La Reserva de ¡Tierra! Coffee Defenders we will support Lavazza Foundation sustainability projects, helping farmers to increase the quality of their harvest, and baristas with dedicated materials and trainings program to improve their professional role and enhance the end consumer coffee experience, in all its forms, moments and meanings.

A 360° approach combining an effective on-field commitment and a concrete involvement of the coffee lovers' community.

As Coffee Defenders we believe sustainable practices can effectively improve the quality of beans and the life of all the actors within the coffee value-chain. Because better coffee is not possible without involving the values, the efforts and the passion of all the coffee stakeholders.

Valuing skills

The project La Reserva de ¡Tierra! Coffee Defenders highlights the central role of baristas in educating and involving the coffee community and coffee lovers, providing the right support for the dissemination of sustainability and quality practices.

Supporting Plantations

2 coffee areas and 2 specific sustainability tasks with the same main objective: increase the quality of harvest and improve life conditions of local farmers. Discover our direct commitment in helping the local communities of Meta, in Colombia, and Lambari, in Brazil.

Customer service

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Discover more about our worldwide coffee school network.