PREMIUM QUALITY BLENDS
THE DEDICATION OF THE LAVAZZA FOUNDATION, SERVED IN EVERY CUP
La Reserva de ¡Tierra! is our collection of premium certified quality blends dedicated to professional baristas.
Each blend of La Reserva de ¡Tierra! range contains at least 10% of beans from territories and communities involved in sustainability projects, promoted and managed by Lavazza Foundation.
La Reserva de ¡Tierra! blends are synonymous with excellence: sourced from Rainforest Alliance Certified and/or Organic Certified farms, carefully selected and gently roasted to bring you a unique and exceptional taste experience of coffee origins.
The Lavazza Foundation, since 2004, promotes and finances international sustainability projects in the countries where coffee is cultivated.
¡Tierra! is the name of the sustainability projects started by the Company in 2002 with three communities of small coffee growers in Peru, Colombia, and Honduras. Over the last 20 years, it has evolved into a broader concept within the sustainability programs managed by the Lavazza Foundation, either directly or in partnership with suppliers, International Organizations, and NGOs, across 4 continents in over 20 countries, involving over 180,000 beneficiaries.
EXCELLENCE IS IN THE DETAILS
Lavazza has always bought its coffee directly from growers and local coffee traders on the basis of specific selection criteria developed thanks to the technical support of our coffee experts.
La Reserva de ¡Tierra! beans are carefully selected and roasted through a combination of the traditional drum method and air convection. Thanks to our “gentle” roasting, we guarantee a lingering flavour and the preservation of aromas.
LA RESERVA DE ¡TIERRA! RANGE
Lavazza La Reserva de ¡Tierra! range is a complete offer in terms of taste profile and extraction systems. Aromatic, balanced and intense coffee blends are available in the Espresso, Filter and Blue Capsules, to satisfy all tastes and meet all operational needs, for a unique coffee experience every time.
TACKLE THE CLIMATE CHANGE IN BRAZIL
SUL DE MINAS-BRAZIL
Lavazza Foundation trains a total of 1000 household members by over 60 farmer organizations to Good Agricultural Practices (GAP) adapting to climate change and enhancing organizational development.
RESTORE COFFEE PLANTATION IN COLOMBIA
META-COLOMBIA
When the FARC conflict ended, Lavazza Foundation fostered the rebirth of coffee plantations through the improvement of quality and productivity and introduced the Rainforest Alliance Sustainable Agricultural Standard.
BUILDING CLIMATE RESILIENT, INCLUSIVE AND COMPETITIVE COFFEE COMMUNITIES IN HONDURAS
COPÁN, OCOTEPEQUE AND LEMPIRA - HONDURAS
Lavazza Foundation is promoting the development of a climate smart region in Western Honduras. By applying transformative technologies, the initiative aims to enhance household resilience and strengthen farmer organizations. The project supports local coffee producers in adapting to climate change and improving their livelihoods, benefiting both the environment and the local communities.
RESTORATION OF COFFEE PRODUCTION IN CUBA
GRANMA and SANTIAGO DE CUBA-CUBA
Lavazza Foundation supports local communities in adopting enhanced agricultural practices. These help improve coffee quality whilst taking care of the local environment and encourage the involvement of women and the younger generations in coffee production.
The Lavazza Foundation project also aims to promote the development of organic Cuban coffee as a local excellence.
LA RESERVA DE ¡TIERRA! BLENDS ARE RAINFOREST ALLIANCE CERTIFIED*
*La Reserva de ¡Tierra! Cuba excluded
The Rainforest Alliance seal (ra.org) means that farmers follow more sustainable farming practices that protect forests, improve their livelihoods, promote the human rights of farmers, and help them mitigate and adapt to the climate crisis.
LA RESERVA DE ¡TIERRA! COFFEE DEFENDERS
The community of baristas and coffee lovers aiming to support farmers and spread good coffee culture, in the name of sustainability. Discover our day-by-day commitment to produce better coffee and better products, from plantation to cup.
TRAINING TO SUPPORT QUALITY
Every day, the Lavazza Training Center holds training courses for professionals providing an in-depth understanding of the raw materials and the processes of transformation, in order to promote a culture of quality coffee.
The Lavazza Training Center has also obtained an official certification as a Premier Training Campus from the SCA — Specialty Coffee Association — the world’s most distinguished Association for the promotion of excellence in the world of coffee.
Lavazza is also the first coffee company in Italy to contain a “Q-Grader” tasting room, which is to say a special room where the qualification awarded by the SCA to green coffee tasters can be obtained.
