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FOOD SERVICE
Discover Stories
Be inspired by the Stories of those who choose Lavazza for their business.
La Reserva de ¡Tierra! Cuba
A journey into coffee sustainability
Coffee Defenders
Baristas and producers together for a better coffee.
*Capsules are not compatible with the Nespresso Vertuo machines. Nespresso Original and Nespresso Vertuo are third-party trademarks without any link to Luigi Lavazza S.p.A.
WORK SOLUTIONS
Discover Stories
Get inspiration with stories of who chooses Lavazza partnership for business
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*Capsules are not compatible with the Nespresso Vertuo machines. Nespresso Original and Nespresso Vertuo are third-party trademarks without any link to Luigi Lavazza S.p.A.

In-Store Solutions

La Reserva de ¡Tierra!

By choosing La Reserva de ¡Tierra!, you propose to your clients a certified unique taste experience of a coffee origin. The in-store materials convey this message to the consumer.

By choosing La Reserva de ¡Tierra!, you propose to your clients a certified unique taste experience of a coffee origin. The in-store materials convey this message to the consumer.

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Design and features

A story of care, people and taste behind every cup

Our collection of finest certified coffees, dedicated to professional baristas. The ideal solution to make your business stand out and fascinate customers with stories from lands afar.

Visibility

Art & Design empower La Reserva de ¡Tierra! identity. Reinvented by Raikhan Musrepova, each material features a new graphic pattern.

Utilities

The Linea Essenzia seeks to embody the purity of coffee through the use of materials of natural origin and warm and elegant colours.

Equipment

Our equipment, communication and colors are exclusive to Lavazza and resonate with La Reserva de ¡Tierra! proposition.

Signage

Choosing La Reserva de ¡Tierra! provides access to an unmissable visual experience, curated by Raikhan Musrepova.

Enjoy the taste world of La Reserva de ¡Tierra!

La Reserva de ¡Tierra! experience

Make your business's coffee experience engaging with certified products and fine details.

Stories of origins

The design revisits the origins of the coffee beans, the places where their essence come to life.

La Reserva de ¡Tierra! furnishings

This design will make your business more inviting, with storytelling always at the heart of it all.

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Discover all the Lavazza collections available for In-Store solutions. Give your business a boost.

Discover all the Lavazza collections available for In-Store solutions. Give your business a boost.

In-Store solutions

Kafa

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In-Store solutions

Specials

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Business is a journey

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Customer service

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TRAINING CENTER

Discover more about our worldwide coffee school network.