In-Store Solutions

La Reserva de ¡Tierra!

By choosing La Reserva de ¡Tierra!, we select a coffee that guarantees a unique and sustainable experience. The in-store materials convey this message to the consumer.

From social responsibility projects to initiatives that improve environmental conditions and the production techniques within coffee producing communities, this collection will allow customers to experience the flavours from the lands of origin, thanks to a distinctive design, and sustainable and quality products.

Design and features

A story of sustainability behind every cup.

Our collection of sustainable quality blends, dedicated to professional baristas. The ideal solution to make your business stand out and fascinate customers with stories from lands afar.


Art & Design empower the ¡Tierra! identity. Reinvented by Raikhan Musrepova, each material features a new graphic pattern.


The Linea Essenzia seeks to embody the purity of coffee through the use of natural materials, warm and elegant colours.


Our equipment, communication and colors are exclusive to Lavazza and convey our commitment to sustainability.


Choosing ¡Tierra! provides access to an unmissable visual experience, curated by Raikhan Musrepova.

Enjoy the sustainable world of La Reserva de ¡Tierra!

La Reserva de ¡Tierra! experience

Make your business's coffee experience engaging with fine details and sustainable products.

Your sustainable stories

The design revisits the origins of the coffee beans, the places where their essence come to life.

La Reserva de ¡Tierra! furnishings

This design will make your business more inviting, with sustainability always at the heart of it all.

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Discover all the Lavazza collections available for In-Store solutions. Give your business a boost.

Discover all the Lavazza collections available for In-Store solutions. Give your business a boost.

In-Store solutions
In-Store solutions


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