A journey into coffee
The collection of our finest certified coffees blends, featuring the Lavazza Foundation sustainability projects, for a flavourful journey around the world.
A unique coffee story
La Reserva de ¡Tierra! Cuba is a one-of-a-kind contemporary story of a coffee project that cares of farmers, consumers, and the local environment. The organic blend originates from the plantations in Santiago and Granma in Cuba, where the Lavazza Foundation works to improve the quality of Cuban coffee with 5 key deliverables: Forest preservation, Agricultural practices improvement, Coffee quality improvement, Women and youth empowerment, Fairer value chain.
National Reserve forest coffee
La Reserva de ¡Tierra! Cuba is a unique blend that grows as an integral part of the forest, in protected Natural Reserves characterized by their ban to cut down tall trees. The polyculture techniques used in this area guarantee the maintenance of the structural biodiversity complexity of this territory, from an environmental point of view, provide a stable source of sustenance and income for locals and guarantee the ideal shade system for coffee plants.
Farm Partner
Agricultural practices improvement
By fostering good agricultural practices, Lavazza Foundation supports coffee farmers in increasing their coffee production and fighting climate change. Moreover, the Lavazza Foundation train them to cultivate a more homogeneous and higher quality crop and select the best cherries during the picking process, done entirely by hand. Thanks to the sensors that have been installed in the coffee plantations, farmers can monitor environmental data allowing them to better manage their plantations and identify the best time to harvest.
Variety
ARABICA
Harvest begin
01/08/2024
Harvest end
31/01/2025
Yield/ha
212,55 Kg/ha
Quantity of cherries harvested
1.550.996,5 Kg
Variety
ROBUSTA
Harvest begin
01/08/2024
Harvest end
31/01/2025
Yield/ha
1.022,37 Kg/ha
Quantity of cherries harvested
8.828.371,56 Kg
Discover more about the Harvest on the blockchain:
To better understand the data, we have divided the territory in 4 zones. On every blockchain transaction, you can check the data for each zone. Once inside the transaction, click on TEXT to view details.
Discover more about the Reception on the blockchain:
To better understand the data, we have divided the territory in 4 zones. On every blockchain transaction, you can check the data for each zone.
Coffee quality improvement
In order to improve the quality of the coffee and boost its economic appeal, Lavazza Foundation and Lavazza R&D experts have offered dedicated trainings and have provided selected yeasts for the controlled fermentation applied to part of the Robusta harvest. Controlled fermentation is a refinement of the fermentation that coffee naturally undergoes during post-harvest.
This approach enhances flavour complexity, reveals exotic notes and delivers a sweeter and more elegant cup. The fermentation process of La Reserva de ¡Tierra! Cuba follows a strict protocol which involves constant monitoring of time and temperature to guarantee the optimal flavour development.
Variety/Process
ARABICA WASHED
Variety/Process
ROBUSTA WASHED
Variety/Process
ROBUSTA FERMENTED
Fermentation time
48 hours
Discover more about the Processing in the blockchain:
To better understand the data, we have divided the territory in 4 zones. On every blockchain transaction, you can check the data for each zone.
The important role that women play
Selecting and sorting different types of coffee can improve their overall value and in-cup quality. This activity is carried out using coffee sieves (to separate bean sizes) and a sorting machine (to remove major defects). Lavazza Foundation has implemented a final manual sorting system, carried out and managed by an all-female team of 95 women. Thanks to this final step, is now possible to sort the coffee by quality and eliminate the defects that could not be mechanically identified.
Variety/Process
ARABICA WASHED
Quantity coffee selected by Lavazza
65.507,36 Kg
Variety/Process
ROBUSTA WASHED
Quantity coffee selected by Lavazza
119.790,07 Kg
Variety/Process
ROBUSTA FERMENTED
Quantity coffee selected by Lavazza
12.120 Kg
Discover more about the Quantity Selected in the blockchain:
To better understand the data, we have divided the territory in 4 zones. On every blockchain transaction, you can check the data for each zone.
Fairer value chain
The Lavazza Foundation is working with Cuban institutions to simplify the coffee supply chain by scaling down the number of intermediaries and place a greater focus on the roles that add real value to the product. It is also supporting the future introduction of a reward mechanism based on coffee quality, to improve the well-being of farmers and quality of the product. The final goal is to create a participatory social budget for coffee production which takes into account human index development parameters.
Mantaining the quality from Cuba to Italy
The green coffee’s sea voyage takes 3-4 weeks during which time the temperature and humidity must be constantly monitored in order to preserve the product. At this stage coffee is quite sensitive and even a small oversight could bring about a poor in-cup result. This is why we have installed sensors in shipping containers that can track all these parameters and allow us to guarantee the best product conservation.
Ship name
X PRESS NETRAVATI, 25004
Departure
13/07/2025
Arrival
09/08/2025
Duration
27 days
The art of roasting
Since 1895, Lavazza has created unique blends by perfectly combining body, aroma and taste. La Reserva de ¡Tierra! Cuba is a combination of washed Arabica with washed and fermented Robusta, that boost exotic flavors and notes in the cup.
The final result is a well-rounded and balanced espresso with a velvety body and a delicate sweetness that celebrates its Cuban heritage. Lavazza’s Slow Gentle Roasting method applies the appropriate roasting techniques, such as gentle drum roasting and air conveyed technology, to enhance the taste profile of coffee origins.
Each blend is roasted with strict setting parameters and different roasting profiles in order to release the best aroma compounds.
Type of roast
DRUM ROAST
Plant
IT - Casa 1895
Roast date
21/10/2025
Coffee roasted
7.800,00 Kg
Discover more about the Roasting process in the blockchain:
To better understand the data, we have divided the territory in 4 zones. On every blockchain transaction, you can check the data for each zone.
Discover the story of your coffee
A story rich in detail and all to be discovered
through the data collected by the blockchain technology.
Thanks to blockchain technology, you can trace the coffee journey.
through the data collected by the blockchain technology.
Thanks to blockchain technology, you can trace the coffee journey.
Thanks to blockchain technology, you can trace the coffee journey.
Find the batch coffee number on your coffee pack or ask your barista
