Amigos, Gran Café Paulista is back!    

Since 1961, the expert in Brazilian coffee from São Paulo selects the best Arabica coffee to create a unique blend. Today, he is back to bring a contemporary Italian coffee experience that will strike at the heart of all coffee lovers in an unconventional way.

He's back to strike baristas at the heart. It's the Gran Café Paulista!

On its 60th birthday Gran Café Paulista is more modern than ever! Now it has a sweeter and contemporary flavour. Thanks to the 100% natural Arabica blend with Cereja Apassita, it conquers the heart and palate of authentic coffee lovers. Bars and restaurants get ready, Gran Café Paulista is back!    

Rediscover the authentic Italian Story of the legendary Gran Café Paulista    

Che Felicidad!

Born in 1961 in Turin from the collaboration between Lavazza and the Istituto Brasileiro do Café, Gran Café Paulista is the famous Italian coffee dedicated to baristas. The Italian coffee icon is back to bring the joy and pleasure of a unique espresso all over the world!

El mas auténtico pero no idéntico!    

Gran Café Paulista is an authentic Italian story: Lavazza first single-origin of fine Brazilian Arabica. Faithful to tradition, today it celebrates the quality of Brazilian natural coffee that gives body, sweetness and softness to the espresso with a modern touch, to seduce once again the hearts and palates of coffee lovers.    

Hasta el aroma siempre.

Inspired by the traditional roasting method of 1961, today Gran Café Paulista is drum roasted by combining advanced and traditional techniques to offer a rounded in-cup result: a slow and delicate roasting that preserves and enhances the coffee for a contemporary experience of Italian espresso.

Gran Café Paulista contains 100% of coffee sustainably grown in Rainforest Alliance Certified farms.    

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No one can resist Gran Café Paulista! Discover why.

How much do you know about the Gran Café Paulista icon?
How much do you know about the Gran Café Paulista icon?
Hot sun, siesta, moustache and showy carpets. The Armando Testa studio has created a South American folkloric icon with an all-Italian irony: it is Paulista, the mustache that conquers! An expert in Brazilian coffee coming from São Paulo, where he selects the best Arabica coffee to create this unique blend. Paulista strikes at the heart of all coffee lovers in an unconventional way.
What is the point of life, if you don’t drink a good coffee?
What is the point of life, if you don’t drink a good coffee?
Lavazza selects and blends the best Arabica beans from Brazil for a sweet espresso with a contemporary taste. A cup with notes of chocolate and dried fruit combined with a velvety crema. Among its components Gran Café Paulista contains the Cereja Apassita, which enriches the blend with hints of honey and raisins as well as giving it a naturally sweet in-cup profile.
Where does Ceraja Apassita originate and what is its process?
Where does Ceraja Apassita originate and what is its process?
The Cereja Apassita was born almost twenty years ago in Brazil, from a project aiming to create a very sweet coffee. Coffee growers took inspiration from the wine process, where the best grapes are left to dry on the vine to obtain sweetness and full-body. Cereja Apassita is a coffee characterised by a late harvesting of red cherries which are left for up to 30 days on the trees and then picked, giving this special Single Origin notes of honey and chocolate. Try this unique blend and enjoy all its flavours!

Gran Café Paulista is more than a unique Italian blend obtained from the Brazilian coffees, it is a real Italian coffee experience! 

Try Gran Café Paulista in your venue! 

Rediscover the best Arabica beans from Brazil for a sweet espresso with a contemporary taste, in Whole Coffee Beans and BLUE capsules versions. For a true coffee experience at home, try Gran Café Paulista iconic 250g Ground Coffee. Find it in the best bars!    

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