On Saturday 13 and Sunday 14 June, the streets of Turin played host to two tours of the works of street art that make up the “TOward 2030 – What are you doing?” project, promoted by Lavazza and the City of Turin to raise awareness of the United Nation’s 17 goals for sustainable development on the 2030 Agenda. Eighteen of the city’s walls have been painted by some of the world’s most famous street artists, each interpreting one of the 17 Goals plus one extra mural: Lavazza’s Goal 0, which positions itself as a starting point for engaging and inviting spectators and citizens to take action.


The tours were organised free of charge by Turin Tour, as an important symbol of a fresh start after emerging from the difficulties of the COVID crisis.


Turin Tour organises walking tours that visit and explain some of the murals from the TOward project, as well as shedding light on how urban art has, over the past 20 years, come to represent a chance for Turin to improve the environmental quality of some of its districts, as well as a useful tool in initiating a process of urban and social regeneration. In this case, it triggers something else too: a powerful and immediate awareness of the need to move towards the culture of sustainability envisaged by the United Nations, thanks to the amplification of the message through the universal language of Street Art.


The tours are held outdoors and last for two hours; foreign-language tours are also on the agenda. For more info and bookings: info@turin-tour.com tel. 3489904275