This is the place and the time when it all began. The museum tour starts in Casa Lavazza, an intimate family space where the main milestones from over 120 years of the company’s history can be retraced. One of Italy’s greatest entrepreneurial adventures began with just 50 Lire, the cost of a tailored suit.
Lavazza Cup, the star of an
You will be greeted as you enter the Museum with a Lavazza Cup, the interactive espresso coffee cup that will guide you along a customised, highly experiential itinerary.
Every visitor will receive a cup at the ticket office, which will allow him/her to activate the exhibits, learn more through multimedia materials, gather information and take souvenir photos.